There are at present 6.64 billion mobile phone users across the world (Newzoo 2022).
Additionally, the number users with a smartphone and make use of it to connect to the internet is growing constantly. So, what does this tell us?
If you’re not making use from mobile advertising, you’re missing massively.
Whatever type of business you operate There are numerous advantages that mobile advertising can bring to your business. It opens up new customers it allows you to contact clients in a matter of minutes and is cost-effective just to name just a few.
Are you contemplating how mobile marketing can improve your company? Here are five significant benefits of mobile marketing in 2022.
1. Fast and Easy Access
According to Datareportal the average person spends four hours, 10 minutes per day with mobile devices.
It’s a quite a lot.
They’re using their preferred social media sites as well as checking their email playing games, or surfing the internet. They also do not leave home without their mobile phones.
If you want to be current, you have to get to where the customers are, their phones.
Accessibility is a crucial factor in the effectiveness in mobile-based marketing. It lets you connect with your customers anywhere and at any time. Additionally Mobile marketing can be the most efficient way to connect with customers and spread your message quickly.
Another thing to keep in mind is that, as of August 2022 the majority of internet traffic was generated by mobile devices rather than desktops. We can anticipate that this percentage will continue growing.
The issue for desktops lies in the fact that they isn’t able to receive messages for several hours.
The majority of people don’t work at desks for hours on end They are mobile. Therefore, if you’re trying to get your message out quickly mobile marketing is more effective.
2. It lets you reach a global Viewers – and Allows You to Segment It
In 2022 the world will be awash with billions of people. across the globe will have a mobile phone. If your goal is to reach a large market then mobile marketing is the right way to go.
You can not only connect with everyone however, you are able to select exactly whom you wish to target. I’m sure you have a few preferences with regards to your audience depending on gender, age or even the location.
Furthermore, ad platforms are becoming more sophisticated every day. Some other features that are popular for targeting include interests, hobbies previous purchase history Retargeting, etc.
If you aren’t sure of the demographics of your audience It’s okay to start broad until you can figure it out. Once you have identified the target audience, you should focus on that particular audience. But, you must never stop testing and improving and testing your marketing on mobile devices.
3. Multiple Marketing Channels Are Available
What’s so great with mobile advertising. There are numerous ways and methods you can employ to connect with consumers.
Mobile Websites
The most obvious example is mobile sites. As I said before the majority of web traffic is generated by smartphones. It’s a convenient method to browse any site on the go and find a brand that is new. The number of purchases via mobile devices has been increasing. It is predicted by many that it will soon outstrip desktop purchases.
This is why having an accessible mobile website is essential.
Mobile Apps
As per App Annie App Annie, according to App Annie, 92% of Android mobile users spend their time using an app of some sort. This is a great potential for marketing. One possibility is to show advertisements in mobile applications. But, you could also develop your own application. It will make shopping more easy, make shopping more enjoyable for customers, and help increase brand awareness.
SMS Marketing
SMS marketing is an extremely popular method for mobile-based marketing.
75 percent of people are content getting text notifications once they opt for. SMS messages are able to have a better response rate than emails or Facebook and 90 percent messages are read in only a couple of minutes.
This alone should be enough to make you look into creating your own SMS approach for the company.
QR Codes
Also, QR codes have become well-known when it comes to mobile marketing.
Users can scan QR codes which lead them to a specific webpage with more details.
In-App Mobile Marketing
Advertisements that appear in games and mobile apps can be extremely efficient and get the attention of a huge number of people. Also, this is another chance to reach massive viewers.
Other techniques for mobile marketing are email marketing and social media marketing. Voice notifications and push notification, and location-based marketing, etc.
4. Mobile Marketing that is Location-Specific
Here’s one of the most significant advantages that mobile marketing offers. It is possible to target customers by the location. This is a huge advantage for any company.
We have mentioned that before that people carry their smartphones everywhere they travel. It is possible to take advantage of the ability to target geo-location on mobile phones.
This is when you send local-specific ads that are more relevant for the user. It is also possible to use geo-fencing. Geo-fencing can trigger notifications and alerts, coupons or other offers whenever the device is in a certain place. This is also referred to as hyperlocal target.
It’s basically your own virtual fence around the site of your company. Or even around your competitors’ location (geo-conquesting).
One of the best examples of successful local-based marketing can be seen in Whole Foods’ mobile campaign. It used geo-fencing in conjunction with geo-conquesting.
This resulted in more visitors into their retail stores and also their Facebook Page.
5. Cost-effective
In comparison to traditional methods of marketing the mobile approach is much less expensive.
According to LOCALiQ the ad clicks that come via mobile devices are 24% more expensive than those from desktops.
Optimizing your website to be mobile-friendly and sending texts is much less expensive than other traditional methods of marketing.
It’s an enormous benefit, particularly for small companies with an enormous marketing budget. If you’re looking to reach out to more people at a fraction of the cost of traditional marketing using mobile advertising is the best way to take.
Making campaign elements is simpler to create for mobile. There is a limit to the amount that you can put in your content is significantly smaller because of the small screen dimensions on mobiles. The content is therefore simple and concise and more effective.
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