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Our Story | Original Style

For more than 30 years, Original Style has been manufacturing tiles by combining the finest materials, traditional methods and a highly skilled and committed workforce. They have a variety of products, including hand-painted wall tiles to modern large format tiles, and geometric Victorian floor tiles.

The company is based in Exeter the business was established in the year 1986. It was created to produce tile sets for cast iron fireplaces which sister company Stovax manufactured. It was discovered tile sets were used in different areas than fireplaces, especially in the USA in which they were utilized in bathrooms that were luxurious, Original Style created a more compact range with authentic Victorian designs, using thinner tiles that are more suitable for walls.

It was the first Original Style Tile showroom was established at Exeter in 1996, followed by the second showroom located in Plympton at the beginning of 2001. Along with a newly inaugurated display located in Cheltenham Original Style tiles are also available through a network of independent stores who were chosen in accordance with a shared desire for the highest standards and a love for tiles.

Henry Brook, Head of Retail Stores at Original Style describes the company’s growth ‘In the 1900s the Victorian Floor Tile range was created to compliment the popular wall tile selection. The production division was expanded and internal glazing and hand painting sections were established. North America became such an important market that we set up our own distribution center within Boston.”
The store located in Exeter was so well-loved the shop Original Style opened a second store in Plympton “our showroom originally located in Exeter was opened in 1996 to provide the best quality second-hand products and discounted products. The store was so popular that we opened a second retail shop in Plymouth five years after.”

Three Original Style showrooms still stock and sell second hand items and supplies for all tile projects along with a wide selection of high-quality flooring and wall tiles, as well as mosaics made of stone, glass ceramic, porcelain and more, all of which are suitable for residential areas Most of them are suitable for use in commercial settings as well.

In 1997, Original Style acquired the Winchester Tile Company which added hand-crafted, transparent mouldings and tiles to its expanding product line. This resulted in slip casting and pressing wet clay equipment, as well as adding more ovens for the production department.

Being up-to-date with interior design trends for homes is a major goal for Original Style

This is evident in the showrooms, which are carefully chosen, trendy merchandise on display to inspire the customers. Design concepts that are feasible and realistic are also showcased as well as highlighting the endless possibilities which are possible from the wide
The range of items available.

Henry said “we would like our customers to feel at ease even in the biggest and most bright of areas. We aim to assist our clients by ensuring they can envision their personal space in the same way like it will look at the end after the tiles are laid.”

“Adding to that, we provide the possibility of a 3D experience that utilizes the most recent technology. Once the patterns and colors have been chosen then our ViSoft technician will show the client the room they want to appear in a 3D version. There isn’t a single person who is a professional designer or has enough imagination We understand that.”

The brand has a wide range of retailers and three retail showrooms to offer, the company has no shortage of ambition and plans to expand its reach to even more. The new showrooms will help local stores that can bring customers from outside the region to experience the tiles in person without having to exhibit hundreds of items within a small space.

Henry said: “Our showrooms have been highly successful, and we’d be thrilled to continue to grow by opening other stores in the near future. We choose our locations with care by taking into account various aspects, including the ways that our dealer network will benefit by our presence in certain areas.”